Most businesses collects data. In the first half of 2019 alone, we saw 4.1 billion records exposed in data breaches. The rise of data breaches and increased privacy concerns has caused world leaders to implement laws like Personal Data Protection Act (PDPA) in Singapore and General Data Protection Regulation (GDPR) in the EU. Many marketers… Read more

All marketers knows the importance Integrated Marketing Communications (IMC) in our marketing campaigns. It is how our business communicates our message across all marketing channels to deliver a consistent customer experience. In the past, when we talk about IMC, we focus on traditional media. However, in this digital age, social media has been increasingly gaining… Read more