Most businesses collects data. In the first half of 2019 alone, we saw 4.1 billion records exposed in data breaches. The rise of data breaches and increased privacy concerns has caused world leaders to implement laws like Personal Data Protection Act (PDPA) in Singapore and General Data Protection Regulation (GDPR) in the EU. Many marketers …
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IMC in the Digital Age
All marketers knows the importance Integrated Marketing Communications (IMC) in our marketing campaigns. It is how our business communicates our message across all marketing channels to deliver a consistent customer experience. In the past, when we talk about IMC, we focus on traditional media. However, in this digital age, social media has been increasingly gaining …
Is SEO dead?
SEO, or otherwise known as Search Engine Optimization, has been said to be “dead” for years now. But is that really the case? Or should marketers be concerned? A brief history of SEO The rise of SEO started in mid-1990s, when people began optimising websites for search engines. With that, came the “White Hat” and …
Ace Your Mobile Marketing Strategy: Micro-Moments
Don’t we all get a “Google it” moment every day? From searching ‘Best restaurant in my area’ at lunch to ‘How to open a wine bottle’ at social events.. I definitely do at least one google search every day. These are what Google call the Micro-Moments. And, what exactly are micro-moments? Google defines micro-moments as …
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Why Ideas Spread
Have you ever wondered why or how content like the Old Spice ad or Gangnam Style music video went viral? The 6 STEPPS Principle Jonah Berger, an expert in word of mouth and viral marketing has identified 6 STEPPS to a successful viral marketing in his book Contagious: Why Things Catch On. How did THIS …
The E-Business Model Your Business Need
Are you an aspiring entrepreneur looking to start your very first online business? Or a seasoned entrepreneur looking to bring your business online? Regardless of your business nature, you should be giving your E-business model a serious thought. With the 84% of Singaporeans being Internet users in 2019, that’s a whopping 4.92 Million potential audience for …
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